Hello👋🏼

I'm Luca Bettoni

UX/UI Designer into coding and podcasts. Methodically managing multi-product portfolio. Expert in B2B and logic-heavy products.

Tinental, Italian startup from zero to the Silicon Valley

Joined Tinental as the first team member, both as PM and Designer, growing the startup from scratch and obtaining multiple patents. Crafted a powerful website and pitch decks, securing world-wide customers and partnership.

Tinental brand identity cover

The brand

B2B shouldn't be boring. Fresh and cool vibes meet the high-tech world.

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Caleno webapp cover

The app

Complexity made simple. Not a clichè, but a true story backed by multiple patents.

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Next Perception: next-gen car dashboard powered by Horizon Europe

Way more than a car dashboard. A smart ecosystem that tunes into the driver's psychological and physical state, making driving less boring and much more safe.

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Caleno webapp cover

Short-hyperfocused sprints to get started in just a few weeks

Shift

Relay game based on Nike Run Club to enjoy running and meet new runners, or maybe the love of your life.

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Nike project cover
Hoop project cover

Hoop

The first professional networking platform based on personality. Because, after all, that's what really matters for recruiters.

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Former industrial now specialized on UX/UI.

A minimal furnishing set for the bathroom made of stoneware tiles

Cube

Stoneware furniture collection, a project from market research to market launch.

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Rendering of a Jeep in a dark set with purple and blue lights

Ctrl-R

3D modeling and restyling of an outdated radio-controlled model.

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A minimal render on a white background of an aluminum thin chair

Snap

Joint-based aluminum chair, built from 3-millimeter-thick aluminum sheets.

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